The Cloud Is Very Real. Here’s A Peek Inside.

From the website – click to view the trailer

“It’s easy to glibly assume that bits and atoms have nothing in common. “The cloud” is some vaporous never-never land where all our photos and documents and emails live. It’s everywhere and nowhere!

Actually, it’s neither. It’s in data centers. Hulking, power-hungry, server-stuffed data centers. Every single one of those billions upon billions of weightless bits rely on corresponding physical substrates, somewhere.

Timo Arnall, a filmmaker and design researcher who has collaborated on some of Berg design’s most interesting work, has created a large-format documentary film called Internet Machine, which takes viewers inside “the cloud” and exposes its very real, and very weird, inner features.”